BRAND SYSTEM
DriveWorks visual rules
A simple system to keep the brand consistent across web, workshop, vehicles and merchandise.
Core identity
Dark base, sharp red accents, clean type and technical confidence. Avoid cheap automotive clipart, random colors and unnecessary effects.
Colors
Black / graphite / white / DriveWorks red.
Typography
Orbitron for headlines. Inter for body text and UI.
Photography
Dark garage, real details, controlled light, no smiling stock mechanics.
Merch
Minimal logo placement, premium black garments, no loud graphics.